Craig Dennis
AI-native growth & LLM visibility

Increased positive LLM brand signals from ~30% to 87–100% in 60 days

I optimize for how AI models describe and retrieve your brand.

87–100% Positive LLM signals
~30% Baseline (before)
60 days To improvement

What I built

LLM sentiment framework

Measure how AI models represent your brand — then improve it.

Attribute tracking

Structured tracking of how key attributes (product, category, differentiators) are mentioned and weighted in model outputs.

GPT & Gemini monitoring

Regular prompts across models to capture baseline and post-optimization positioning — so you see movement, not guess.

Baseline vs improved positioning

Before/after sentiment and accuracy scoring so stakeholders see the delta in how AI describes your brand.

Improvement playbooks

Actionable changes to copy, structure, and entities that shift model behavior toward accurate, positive representation.

Entity-level optimization

How AI finds, cites, and summarizes you.

Semantic restructuring

Content and schema shaped so models can reliably identify your brand, category, and key claims — and retrieve the right answers.

Citation capture

Structured signals that increase the likelihood your domain is cited when users ask AI for recommendations or comparisons.

AI summarization quality

Clear, concise source material so model-generated summaries are accurate and on-message — not distorted or generic.

AI-augmented production infrastructure

Automation and AI workflows that scale output without scaling headcount.

GPT-4 + Claude workflows

Structured prompts and model use for drafting, variation, and QA — with human oversight on strategy and final sign-off.

Make.com automation

End-to-end pipelines for research, briefs, drafts, and publishing so production runs without manual handoffs.

Structured output pipelines

Consistent format and quality so every asset meets the bar before it reaches editorial or CMS.

Scaling without headcount

More volume, same team — automation and AI handle repeatable steps; people handle positioning and judgment.

AI production infrastructure that delivers velocity and consistency — automation + AI built for growth teams.

Results

87–100% Positive LLM signals
~30% Baseline (before)
60 days To improvement

Optimized for how AI models describe and retrieve your brand.

Next step

If you want to own how AI represents your brand, book a call or download the AI CV.