The Modern Search Pipeline Framework™

Generate 5–10 additional qualified sales opportunities per quarter—and stop defending marketing’s contribution to pipeline.

90-day engagement · for UK B2B SaaS marketing leaders

I help Marketing Directors at growth-stage B2B SaaS companies generate additional qualified sales opportunities—by increasing marketing’s contribution to pipeline across Google, AI search, LinkedIn, and the places modern B2B buyers actually discover and evaluate software.

I’ve helped enterprise SaaS companies achieve 1,828% organic growth and generate 600+ leads in a single month—not by chasing rankings, but by aligning modern search strategy with commercial outcomes.

Measured against

Commercial — Qualified sales opportunities
Leading — Visibility across commercial buyer journeys
Executive — Marketing’s contribution to pipeline

This isn’t a traditional SEO project. It starts with a commercial objective—a more predictable flow of qualified pipeline—and is measured against business KPIs, not rankings, traffic, or activity.

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Trusted by teams at

Hightouch Userpilot DataStax Global Payments

Organic traffic growth

$2–3.5M

Monthly ACV influenced

600+

Leads from a single asset

Who this is for

Marketing leaders at growth-stage UK SaaS companies

Marketing Directors, Heads of Marketing, VPs, and CMOs who want a strategic commercial partner—not another agency retainer. You’re already investing in marketing—you just need it to generate more predictable commercial results.

Your company

50–200 employees
£5m–£25m ARR
Proven product-market fit
An established marketing function and budget
A sales process that converts qualified opportunities
Existing investment in SEO, content, or demand generation

What you want

A partner who helps marketing contribute more measurable pipeline—so you lead confident conversations about growth instead of defending spend and explaining missed targets.

Strategy that reflects how modern B2B buyers discover and evaluate software—not a programme designed simply to increase rankings or activity.

The pressure

Organic growth has plateaued while leadership still expects more pipeline.

You know marketing is delivering value—proving it is the hard part

Leadership expects more qualified pipeline without a significant budget increase. You’re asked to show what marketing contributes—not just report on traffic and content output.

Modern search has changed how buyers find you

How prospects discover and evaluate software has shifted. Strategies built for traditional search alone no longer match how buyers actually research and shortlist vendors.

You’re defending performance instead of leading strategy

Missed targets and unclear attribution force reactive conversations. You need a clearer direction, stronger evidence, and a narrative leadership can trust.

Outcomes

Imagine leading the growth conversation.

What changes for you

Confidence — marketing is contributing to revenue
Credibility — leadership trusts your narrative
Control — a more predictable pipeline strategy

Instead of defending performance, you lead confident conversations about growth—recognised as the marketing leader who adapted to modern search and delivered commercial results.

Measurable outcomes

5–10 additional qualified sales opportunities per quarter
Stronger visibility across commercial buyer journeys
Clear reporting of marketing’s contribution to pipeline

How we work

A clear path from discovery to results.

The Modern Search Pipeline Framework™ gives you a tangible 90-day arc—not a vague retainer.

Week 1 — Commercial discovery

Align on pipeline goals, current baselines, and what meaningful progress looks like for your business.

Week 2 — Modern Search Assessment

Map where you stand across Google, AI search, and the touchpoints where your buyers evaluate software.

Week 3 — Growth roadmap

Prioritise the highest-impact opportunities and agree the milestones that will move pipeline.

Weeks 4–12 — Implementation support

Direct strategic guidance as your team executes—prioritised around what moves commercial KPIs.

Day 90 — Executive Growth Review

Review measurable progress against agreed KPIs and define the path forward.

Timeline

Two phases of momentum.

30 days — Strategic Momentum

Highest-impact opportunities identified
Commercial KPIs and baselines agreed
Priorities established and initial changes implemented
A clearer direction and stronger leadership narrative

90 days — Commercial Momentum

Increased qualified opportunities entering the pipeline
Stronger visibility across modern search
Clearer evidence of marketing’s commercial contribution
Greater confidence in the long-term pipeline strategy

My promise

Every engagement starts by agreeing success together.

We’ll define your commercial KPIs, your current baseline, and what meaningful progress looks like.

If we’ve completed the agreed strategy, you’ve implemented the agreed actions, and we haven’t demonstrated measurable progress after 90 days—I’ll continue working with you at no additional cost until we do.

Why this isn’t another SEO engagement

Outcome-led strategy—not deliverables at scale

Aligned to commercial goals

Strategy starts with pipeline and revenue contribution—then works backwards through modern search, content, and visibility across the touchpoints where your buyers evaluate software.

Measured against business KPIs

Success is tied to qualified opportunities and commercial visibility—not traffic, rankings, or activity metrics that don’t survive a board conversation.

Supported directly by me

Every engagement is tailored to your starting point and supported with direct strategic guidance—not delegated at scale to a junior team you never meet.

Hightouch

Organic traffic growth with revenue-aligned SEO architecture, semantic clusters, and first-touch opportunity tracking in GA4 + CRM.

$2–3.5M monthly ACV influenced · 40–55 organic opportunities per month

Read the case study →

“I’ve worked with Craig at two companies—and when I moved on, he was one of the first writers I called. I never have to follow up; he just delivers crisp, clear, engaging content you can trust with your audience.”

Jody Arthur — JMA Comms

View all work → · Case studies · Published writing

Start now—before the next quarterly review

Beginning now gives you a full 90-day window to demonstrate measurable progress before your next board or leadership review. To maintain direct strategic involvement, I only onboard two new consulting clients each month.

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