Turned content into a revenue engine (600+ leads from one asset)
I turn content into a predictable acquisition channel.
What I built
Research-driven demand engine
Proprietary research, SEO-aligned distribution, and sales amplification — built to generate pipeline, not just traffic.
Proprietary research
Original data and insights that earn backlinks, press, and sales conversations. Built for credibility and conversion.
SEO alignment
Research themes and formats chosen to rank and to support bottom-funnel capture and opportunity creation.
LinkedIn distribution
Structured rollout so content reaches decision-makers and feeds into pipeline, not just engagement.
SDR amplification
Sales development teams equipped with angles, snippets, and sequences so one asset drives outbound as well as inbound.
600+ leads (648 from one research campaign) — same asset, multi-channel demand.
Case study production engine
Enterprise case studies
High-ACV, proof-heavy stories that support sales cycles and category positioning.
Multi-round stakeholder management
Customer, sales, legal, and marketing aligned through clear process — no endless revision loops.
Sales enablement
Case studies packaged for decks, one-pagers, and talk tracks so marketing and sales use the same proof.
Content operations system
Velocity and quality without scaling headcount:
AI-assisted drafting
Structured prompts and guardrails so first drafts are on-brand and on-brief — human time goes to strategy and polish.
Structured editorial QA
Clear checkpoints for positioning, proof, and conversion so nothing ships without meeting the bar.
CMS workflow (Sanity, HubSpot)
Publishing and iteration in the tools you already use — no content bottlenecks, no duplicate systems.
More output, consistent quality, no proportional headcount increase.
Results
Content as a predictable acquisition channel.
Next step
If you want content that drives pipeline, not just traffic, book a call or download the Content CV.