Evaluation Revenue Leakage Scan™

How Much High-Intent Evaluation Revenue Are You Losing — Before Sales Ever Speaks?

This isn't traffic analysis.

It's a bottom-funnel revenue diagnostic for B2B companies where buyers compare options before committing.

If competitors or aggregators control that moment, they control margin.

The Scan reveals whether you own evaluation-stage demand — or whether someone else does.

Check Your Evaluation Exposure

The Risk Most Revenue Teams Underestimate

By the time a buyer searches:

  • "[Competitor] vs [You]"
  • "Best [Category] software"
  • "[Competitor] alternatives"
  • "[Competitor] pricing"

They're not browsing.

They're deciding.

If you're structurally absent — or poorly positioned — competitors define the narrative before your sales team enters the conversation.

That revenue rarely comes back.

What You Receive

A focused executive diagnostic:

  • 1-Page Evaluation Revenue Summary
  • Evaluation Revenue Control Score™ (0–100)
  • Optional Loom walkthrough

No fluff. No generic audit checklist.

Clear signal.

What We Analyse

1

Bottom-Funnel Demand Coverage

Do you appear where evaluation demand exists — or are competitors and aggregators capturing it?

You'll see:

  • Estimated evaluation keyword coverage
  • Competitive visibility snapshot
  • Directional opportunity band

In most categories, companies capture less than 30% of evaluation demand without realizing it.

2

Comparison Narrative Control

Do you control how you are compared? Or are competitors framing you?

We assess:

  • Competitor comparison structure
  • Narrative positioning strength
  • Objection pre-emption
  • Messaging clarity
3

Aggregator Exposure Risk

Are platforms like G2, Capterra, and industry directories outranking you for decision-stage queries?

If third parties define your value — your margin is already compressed.

4

Conversion Architecture

We evaluate:

  • CTA sequencing
  • Proof placement
  • Pricing transparency
  • Stage-appropriate messaging
  • Friction points

We don't redesign. We expose structural weakness.

5

Sales Alignment Gaps

Are common sales objections addressed on evaluation pages? Or is sales compensating for marketing blind spots?

Revenue friction usually hides here.

Your Evaluation Revenue Control Score™

You receive a structured score across:

  • Demand Coverage (25 pts)
  • Narrative Control (25 pts)
  • Aggregator Risk (20 pts)
  • Conversion Architecture (20 pts)
  • Sales Alignment (10 pts)

Total: 100.

If your score is below 60, there is likely meaningful evaluation leakage.

What This Is Not

This is not a growth brainstorm.

It's not advisory time.

It's not a rewrite service.

It is a structural exposure report.

We show you where revenue is leaking.

We do not fix it inside the Scan.

What Happens Next

If leakage exists, the fix is not incremental optimization.

It's installing a bottom-funnel revenue asset designed to:

  • Capture comparison demand
  • Control evaluation framing
  • Reduce sales friction
  • Convert high-intent traffic

That is delivered through the Evaluation Stage Capture Sprint™.

The Scan determines whether that installation is necessary.

Who This Is For

  • B2B companies with defined competitors
  • Categories where buyers actively compare
  • Revenue teams accountable for pipeline quality

Not suited for early-stage companies without meaningful demand.

Availability

Each scan requires manual competitive and structural analysis.

To maintain depth, only a limited number are completed per month.

If we move forward, you'll receive the diagnostic within 5 business days.

Check Your Evaluation Exposure